You probably have gone through several sales funnels, but might not have been aware of this.
Simply said, a sales funnel is a series of offers that are presented to the visitor / customer and tend to increase in price and value.
Everyone who goes through a sales funnel is supposed to become more and more engaged and would spend more money on the way.
This is how a typical sales funnel works:
On the “front-end” how much clickfunnel cost you have a free offer to attract and qualify people who may have an interest to purchase your products further down the sales funnel. In order to get the free product, people have to sign-up (also called opt-in) and give their email address and name, and in turn they are added to your email list.
Now you have those people on your email list and can send other related offers to them that they might be interested in.
Right after signing up for the free offer they will be taken to a page with a low price offer. This is the point where they’re moving to your “back-end” of the funnel.
If they buy the low priced offer then they will be taken to another related offer at a higher price (normally called an upsell). And if the person also buys this higher priced offer, they will again be taken to the next related product at an even higher price. This can go on and on…
Not only the price should increase during this process, but also the value of the product/service you offer them.
So you can actually start with a short report for $7, then move on to a bigger report for $17, then offer a video course for $37 and then end with a coaching program that costs $197.
So again, the front-end of your sales funnel is all about capturing the attention of your prospects and put them on your email list.
In the back-end it becomes much easier to make sales, but you won’t have nearly as many people reaching your back-end as you do entering your front-end. Only a small percentage will enter your back-end, but that’s okay since this small group will be engaged and spend a lot of money.
Example of a Sales Funnel:
You send traffic to the squeeze page, when someone opts in, this person gets on your freebie list (so you can promote your low price offer to them if they did not buy it immediately).
After the opt-in you promote your low price offer (around $5-$10). If they don’t buy it, send them to your freebie download page, where you can put other offers additional to your file (same price range).
If they take the low price offer, they automatically get onto your buyers list (and delete them from the freebies list) and will be taken to your upsell ($27) page. If they don’t want the upsell, offer them a downsell, either just a better price ($17) or take something out of the $27 package and offer this for $17. If they still don’t take it, send them to the Low Price Download page, where they can download the file but also will be presented with other offers (in the same price range).
If they take the upsell/downsell, then send them to the download page (in this case it’s the same download page since the price went just $10 down, but they get the same content – otherwise you would create an own download page for the downsell since you took something out of the package). And also here, you can still offer an affiliate product that complements your upsell/downsell, or send them even to a high ticket offer which is related to your offers.